Visitors at the handloom saree at an expo in Ongole.— photo: Kommuri Srinivas
Aristocrats have always been enamoured of the famed Venkatagiri sarees, which are woven with passion by expert weavers. Thanks to the efforts of the Union and State governments, the specially-made sarees now come with the Geographical Indication (GI) tag.
The exquisitely woven sarees, with designs on both sides, were the cynosure of all eyes at the ongoing Cheneta Kalanjali Handloom Exhibition at the Kalyana mandapam.
Drawing attention to the features of ‘Jamadni’ sarees, made of pure silk, T. Mahesh of the Handloom Weavers’ Cooperative Society, Venkatagiri, said the ‘Zari’ saree was woven in such a manner that the design was uniformly visible on both sides of the cloth. “It takes 25 days for an expert weaver to weave the attractive saree,” Mahesh added. “We expect to do a business of Rs. 1 crore through the Expo with participation by 35 societies from 11 districts,”said Handlooms Regional Deputy Director V. Kamaleswara Rao.
The main purpose of the expo, sponsored by the Union Ministry of Handlooms and Textiles, is to showcase the special handloom products from various parts of the State, including Pochampally, Dharmavaram, Chirala and Mangalagiri, so that they are well within the reach of all, besides ensuring regular employment for weavers, Rao added. The expo will end on March 29.
The sarees now come with the Geographical Indication tag, thanks to the efforts of Union and State governments