Carrying Lord Venkateswara’s blessings to devotees


India Post drops offerings of devotees into Srivari Hundi

Did you know that the friendly neighbourhood post office is bringing not only letters from your near and dear, but also the blessings of Lord Venkateswara directly from Tirumala? The Aseervachanam(meaning ‘blessings’) scheme has met with rousing success, thanks to the tie-up between the Tirumala Tirupati Devasthanams (TTD) and India Post.

Everyday, hundreds of devotees make offerings to the Lord by way of Money Order, towards fulfilment of their vow. This novel scheme, launched four years back, came as a value addition, as it not only acknowledges receipt of the money by the TTD, but also sends the Lord’s blessings as prasadamto the devotees.

Srivari Akshinthalu (rice mixed in turmeric powder and considered auspicious) used in theKalyanotsavam ritual is packed in small sachets and delivered along with the portraits of Lord Venkateswara and Goddess Padmavathi to the devotees.

“The receipt of the prasadam at their doorstep is sure to send the donors into spiritual ecstasy,” notes O. Balaji, TTD’s Additional Financial Advisor and Chief Accounts Officer.

The TTD bears the charges incurred towards sending the sachets. Similarly, many employees follow the practice of sending a fixed amount as M.O. to Srivari Hundi on receipt of their monthly pay, even today.

India Post has now strengthened its infrastructure to meet the demand across the country. While the amount varies with the nature of the vow and the financial strength of the devotees, the TTD receives, on an average, 30,000 money orders from across the country every month. “We are now ready to accept one lakh Money Orders a month”, says the Superintendent of Post Offices (Tirupati division) T.A.V. Sarma. The scheme covers offerings ranging from Re.1 to Rs.5,000.

Now, it is a win-win situation for all stakeholders, as India Post gets unexpected patronage from devotees across the country and the TTD is getting heavy flow of offerings. For the devotees, it is certainly a delight to receive the most-revered prasadam for the offerings made without any expectation.

 


  • Aseervachanam scheme meets with rousing success, thanks to the tie-up between the TTD and India Post
  • Many employees follow the practice of sending a fixed amount as M.O. to Srivari Hundi on receipt of their monthly pay

     

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