This year Sobhita Dhulipala made the city proud by winning the Miss India Earth title and has inspired a number of girls to dream big and take up modelling as a career. Motivated by her success almost 200 girls auditioned to participate in the Miss Vizag 2013 contest out of which 22 girls were chosen to undergo a grooming process to prepare for a beauty pageant scheduled to be held at Hotel Novotel on October 5.
Ajay Agarwal of Creative Plus Events who has been organising the event for a number of years says there has been a tremendous response to the show as mothers have been encouraging their daughters to try out and work towards taking up modelling as a career.
In the past many girls would enrol without informing their parents but now after Sobhita’s success and fame it has become an acceptable career choice. The event this year will have Kolkata-based fashion designer Kishan Bagri showcasing his designs and 15 models who have scorched the ramp across the globe and participated in calendar hunts will add glamour to the show.
Model Sneha Ghoshal has been roped in to train the girls who have come from various backgrounds to walk the ramp and choreograph the show. Sneha says “My job is to help the girls discover their inner beauty and give them the confidence to carry themselves gracefully on the ramp in front of an audience. I need to teach them how to dress according to their body type and do their makeup in a way that compliments their skin tone. Very often girls pick up trends and follow them blindly without assessing if the style suits them or not.” Sneha has been working with the girls for over a week and teaching them how to stand and walk like models. She feels that there are a number of girls who are serious about the training and will do well in the field while others have not understood that modelling is serious business. She brings to the table her experience as model as well as an understanding of the city as she has visited Vizag on numerous occasions. The girls were also trained by Amit Ajay from Bangalore who is a personality development trainer who gave them a crash course in public speaking. The girls were also given tips on nutrition and diet and attended Zumba classes conducted by trainer Deepa Deval.
The girls visited the Ardar campus and worked with children with disabilities. At the end of the show every girl will adopt a child at the centre and contribute towards the NGO.
Ajay Agarwal says that it is important to train girls in the city as there is a lot of demand for models as well as presenters during product launches and events and it will be a blessing to have well trained girls in the city. The girl who is crowned Miss Vizag will get the opportunity to participate in a State level competition but the rest of them will be able to use the platform to foray into a number of fields. Filmmakers also can select girls from the show to audition for roles and advertising campaigns.
The participants between the ages of 18-25 have come from various backgrounds. Some students, others working in the hospitality sector or in IT companies. Keerthana Anand who has completed her MBA feels that she can use the platform to fast track her way into the world of modelling. She was a tennis player and used her height to her advantage but now, encouraged by her family and friends, wants to change her focus and hopes that the contest will give her an edge. Sindhura, a medical student talks about how young girls in Vizag are harassed even when taking a walk on the beach by men who pass comments and hopes that she can highlight such problems and bring a change.
Nimitha Rao, an Electrical Engineer says that although there is strong competition among the girls it is an amazing experience to go through the process together. She wants to start an orphanage for pets among other things if she wins the title.
She loves fashion and feels that people are ready to jump to conclusions about your character just by judging from the clothes you wear. It’s all about attitude she says and tells college students that they can look fashionable even in college uniform.